Calyx and Corolla

In order for Calyx and Corolla to exceed in the long run, CC necessitate to change its company structure to be more agonistic in the fresh flower market BECAUSE the expected outgrowth rate for the market is 7.7%, CC will need to let on a way to differentiate their selves from the competition. CC needs to study more about the consumer purchase behavior of flower perverting in order to further compete. CC can reach this by

1) Creating saucy departments/systems to track purchases and trends (CRM databases)

2) Also CC can compute with its California and Florida growers in Research and Development to come up with new ways to grow and ship flowers to ensure the woodland isnt sacrificed during inclement whether.

Calyx and Corollas Business

Flowers traditionally are shipped the following:

Growerà Distributors located in growing regionsà geographically dispersed wholesalersà florists, supermarkets, and other retail outlets. CC has cut the process in half... their business model connects growers to buyers directly. Calyx and Corolla cheat on fresh flowers by mail using reliable letter carrier like FedEx to deliver flowers to consumers. This relationship between growers and FedEx is very alpha because they are the ones who are key to CC niche as having quality flowers with reliable delivery.

Calyx and Corollas Product Lines

Calyx and Corolla offers variety of flowers merchandises to consumers. Its product lines hold fresh and dried flowers, bouquets, selection of plants (eg. Bonsai), vases, and also special product such as its continuity programs.

CCs Customers

Women ages 30-35 make up 85% of Calyx and Corolla customers who have more disposable income. Calyx and Corolla views its active customers as those who buy at least 2 times a year. As the market grows, CC will need to examine new target markets such as males who are pressed for time...

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