Executive SummaryAdvertising in general expresses the positioning. Powerful publicizing is the result of virile planning. Great ideas and great ad campaigns don?t solely pop out from no where, they are built on the key communication points that motivate sales.
receiving set is entirely a medium of sound, which evokes smells, sensations and visual images which brings the listeners imaginations into play.
Radio advertising is one of the tools of advertising which is effectively used for communication and positioning. It is one of the foundations for effective and winning advertising. Radio can be used effectively for advertizement since it can target the large audience because of its high reach. Radio is good at increasing awareness about the marker and business and helping in building the brand image.
precisely all this was only for pure academic purpose. With the advent of picture piano tuner set lost its popularity and thus its purpose with the marketers. This led to crafty declines in the proportion of advertisement spending on wireless as compared to other media.
But then came the governments order on liberalization and privatization. This brought about loads of changes in the world of radio broadcasting in India. Prominent and established companies entered the business of FM Broadcasting.
FM broadcasting has breathed a new feeling into the medium of Radio in the past few months. Could radio now think this as a new manikin of its life or a re-birth? Of course yes, people are today talking only Radio---- Radio Mirchi, Radio City, RED, Go and WIN. One will find people with radio sets of polar shapes and sizes listening to their favourite music on roads, in hotels, counterbalance the bidi shops aired on any of the music bring. The radio channels are now vying against each other to provide their beat to the listenersHowever one...
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