Marketing Communication

Customer Inserts His /her NameCustomer Inserts Grade CourseCustomer Inserts Tutor s Name (22 , September , 2008Table of ContentsTOC o 1-3 h z u HYPERLINK l _Toc4 INTRODUCTION PAGEREF _Toc4 h 3HYPERLINK l _Toc5 COMPETITORS PAGEREF _Toc5 h 3HYPERLINK l _Toc6 Competitor No .

1 : Cadbury PAGEREF _Toc6 h 4HYPERLINK l _Toc7 COMPETITOR NO 2 : NESTLE PAGEREF _Toc7 h 6HYPERLINK l _Toc8 TARGET MARKET PAGEREF _Toc8 h 8HYPERLINK l _Toc9 OBJECTIVES PAGEREF _Toc9 h 8HYPERLINK l _Toc0 MARKETING COMMUNICATION STRATEGY PAGEREF _Toc0 h 9HYPERLINK l _Toc1 ADVERTISING PAGEREF _Toc1 h 10HYPERLINK l _Toc2 SALES PROMOTION PAGEREF _Toc2 h 11HYPERLINK l _Toc3 PUBLIC RELATIONS PAGEREF _Toc3 h 12HYPERLINK l _Toc4 person-to-person SELLING PAGEREF _Toc4 h 12HYPERLINK l _Toc5 DIRECT MARKETING / BTL ACTIVITIES PAGEREF _Toc5 h 13HYPERLINK l _Toc6 Budget and Planning PAGEREF _Toc6 h 14HYPERLINK l _Toc7 eon Plan PAGEREF _Toc7 h 14HYPERLINK l _Toc8 INTERNATIONAL CONSIDERATIONS PAGEREF _Toc8 h 16HYPERLINK l _Toc9 CONCLUSION PAGEREF _Toc9 h 16HYPERLINK l _Toc0 REFERENCES PAGEREF _Toc0 h 17INTRODUCTIONThe chocolate sedulousness in India is a market which is as yet untapped and has room for exponential growth . There are actually few major players in the Indian market which creates subtle opportunity for Forbidden Delights to launch its product and bring an whole new culture and lifestyle to the people of India . Conventionally , the Indian people prefer traditional sweets on special occasion rather than chocolates...If you want to get a full essay, value it on our website: Ordercustompaper.com

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