Public Relations

BRIEF HISTORY OF COMMUNICATION MODELS Aristotle (384-322 BC) is often cited as the first-class honours degree authority on communication. His works on rhetoric the artwork of influencing others through the spoken word developed with the growth of land in ancient Greece and are still highly influential. more political speeches depend on the techniques he advocated, such as repetition in Tony Blairs education speech. Aristotle believed communication consisted of threesome elements: ?Ethos the nature or qualities of the communicator ?Logos the nature, structure and content of the substance ? poignancy the nature, feelings and the thoughts of the receiver or audience. Osgood- Schramm pretence suggests a more play off model of communication while the Westly-Mclean model describes the role of destiny media in communication. Osgood and Schramm were central to the development of the second approach suggested by Rogers and Kincaid. In 1954, they created a circular model, which showed that the receiver as soundly as the sender is engaged in a nonstop and active act of communication.

Each party has to interpret the message and shape a response before sending it pop or back. It is endless. This more equal communication relationship influenced overmuch of Grunigs thinking on two-way communication. The problem with the unidimensional models, which also applies to Osgood and Schramms, is that they do not include a plenitude media role. Feedback in push-down stack media communications is quite different from in the flesh(predicate) or group communication. There may be garner to the editor, of course, but often the effect of a communication is really hard to measure. By far the most useful model from this period is the Westley-Mclean model of 1957 because this is the first to address the role of the mass media in communication. If you want to get a full essay, golf club it on our website: Ordercustompaper.com

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