Marketing Plan Work Sheet

trade jut out Worksheets( Sources: Pride, W.M., Elliott, G., Rundle-Thiele, S., Waller, D., Paladino, A. & Ferrell, O.C. (2007). Marketing: core concepts and applications (2nd asia-pacific edition). Milton, Qld: John Wiley & Sons Australia, Ltd. (Text utilize in Marketing Fundamentals BU1008) These worksheets ar designed to economic aid you in writing a formal selling plan. By answering the questions on these worksheets, you will be able to tog out the information you collect about a company or organization. In addition, these worksheets will help ensure that you do not leave out important information or split of the selling plan. Note also that these worksheets are meant to be a flexible guide that can be adapted to the uncommon requirements of a specific marketing plan. A sample marketing plan can be found in concomitant 1, Pride et al., 2007, p. 475, Since there is no one best air to organize a marketing plan, this outline should serve as a starting point. Your instructor may provide you with a different format or ask that you include special information not contained in this outline. These worksheets are flexible ample to accommodate any changes your instructor might make. Marketing Plan Worksheets I.Executive Summary The executive summary is a synopsis of the boilers suit marketing plan. The executive summary is easier to write if you do it last, by and by you have written the entire marketing plan. II.

Situation Analysis A.The Marketing Environment 1.Competitive Forces a)Who are our major competitors as of today? What are their strengths and weaknesses? b)Who are likely to be our major competitors in the emerging? c)What response can we expect from our competition if we change our marketing mix? d)How does the structure of the industry affect competitive forces in the industry? 2.Economic Forces a)What is the general economic condition of the country,... If you pauperism to get a full essay, order it on our website: Ordercustompaper.com

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