Psycographics

International Review of Business Research Papers Vol. 4 No.1 January 2008 Pp.45-56 Psychographics and Patronage Behavior of Mature Consumers in Thailand Anil Kumar Anken*, Sirion Chaipooopirutana** and Howard Combs*** The decrepit market place is critically important to many businesses due to its exploitation sizing and expanding economic potential. Lifestyles or psychographics have emerged as a viable means of determining market segments for this market. This research examined the blood between lifestyle segments and retail patronage behavior of fester consumers in Thailand. Three lifestyle or psychographic segments of mature consumers, family oriented, juvenile and secure, and quiet introverts demonstrated a low positive birth with patronage behavior. Two additional lifestyle segments, active retired person and self reliant, demonstrated norelationship. Field of Research: Ageing Consumers, Thailand, retail Strategy 1. Introduction In the near future, virtually all countries impart hardihood population aging, although at varying levels of intensity and in opposite time frames. In recent years the elderly market has received increased attention in the marketing literature.

in one case viewed as an unattractive segment in terms of size and spending power, the elderly market has undergone a significant diversity in image. A number of studies on the mature or elderly market (also referred to as the blue-eyed(a) market) have cogitate that this segment is considerably better off than the preceding generations and distinctly different in terms of values, attitudes, outlook, self perceptions and financial possessions. somewhat marketers have predicted that in the near future mature consumers will make much than half of all purchase decisions. Therefore, the grey market is beginning to be given significantly more attention than it ever has before. _________________ *Anil Kumar Anken, Graduate School of Business, premiss University Email: anilkumarankem@hotmail.com **Sirion Chaipoopirutana,... If you want to get a full essay, severalize it on our website: Ordercustompaper.com

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