Kraft Foods Inc. is the worlds second largest food and deglutition Company with revenues in 2005 of over $34 billion. Kraft Foods is sort as a Fast Moving Consumer Goods (FMCG) keep company. FMCGs have real amply unit sales and require frequent restocking. The supermarket shelves on which the products are placed are said to experience a high rate of sale.
Kraft is an American owned company with brands that include global market leaders. Many are found household names. In the UK & angstrom unit; Ireland, Krafts portfolio of products falls into several warmheartedness categories.
Modern food and beverage companies build their success nearly their force brands - the fast-selling brands that are instantly recognizable to consumers. In the UK & Ireland, Krafts power brands are:
* Kenco®
* Philadelphia®
* Dairylea®
* Terrys Chocolate Orange®.
The companys other study brands include Maxwell House® coffee, Terrys All Gold® and Toblerone® confectionery. The staying power of these brands is undisputed - some already have over blow years of sales behind them.
In addition to having high quality brands, Krafts success owes much to its talented and dedicated employees, who accomplish to achieve the companys vision of Helping people around the world to have sex and eat better.
Kraft worldwide currently has over 100,000 employees, run in 150 different countries. The companys UK Head Office is in Cheltenham.
Stakeholders and decision making at Kraft
Stakeholders are individuals and groups with an interest in a company and its activities. They have a key persuade on decisions that modern companies make. Examples of Krafts stakeholders include:
* Employees -They take pride in working for a well-respected company and look to have a secure job, good wages and other benefits and opportunities for career development.
* Customers - Organizations much(prenominal) as supermarkets and other retail outlets that buy Kraft products in order to sell on to...If you want to get a full essay, order it on our website: Ordercustompaper.com
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