Market Strategy for Kelloggs Products
Assignment 2
Eric L. Walden Jr.
Strayer University
Dr. Carr
MKT 500
October 24, 2011
Introduction
The intent of this paper is to describe a familys selling plan. The author of this paper has chosen to conduct research on Kelloggs go with and describe this companys marketing plans that have enabled them to be successful for over one degree Celsius years. The first topic discussed is what type of outputs the Kelloggs company offers and identifying the companys primary characteristics. The next topic that allow be covered is the companys product branding strategy. This plane section of the paper will address how the Kelloggs company chose to pretend products and how they will market these products to consumers. Then, the paper will discuss how Kelloggs products fit within its product lines and how does it products relate to the breadth and foresight of the company. The last topic that will be covered is how the product and target market strategies fit with the organizational strategy. After development this paper, the reader will have a better taste of how companys choose to select products to offer to consumers and how they will market these products to them.
Discuss the type of product the company will offer and identify its primary characteristics.
What is a product? The confines product can be referenced to one peculiar(prenominal) item in general, or it can be utilize to reference an entire product profile. A product profile includes the entire market offering, pricing, and image of the brand. For Kelloggs, its product profile includes a wide variety of whole grain healthy foods that trope from several brands of cereal to crackers and snack foods (Iacobucci, 2010).
The Kelloggs company was founded in 1906 by W.K. Kellogg. W.K. Kellogg had a vision of providing great tasting, healthy, nourishing food. The Kelloggs company began as a small maker and marketer of better for you breakfast food....If you want to get a full essay, order it on our website: Ordercustompaper.com
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