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McDonalds Introduction McDonalds was founded by two brothers, Dick and Mac McDonald in 1940. It was first introduced as a Barbeque restaurant in San-Borodino, California. The drive-in style restaurant featu fierce a huge identity card with car hop service. In 1948, the brothers decided to keep out down the restaurant and change its operations. Three months later it was reopened as a self service drive-in restaurant. A sweet menu was also introduced which consisted of nine items: hamburgers, cheeseburgers, soft drinks, milk, coffee, potato chips ad a slice of pie. The best deal on the menu was the 15 cent hamburger. (Aboutmcdonalds.com) The following year the famous cut fries and the triple thick milkshake made their debut. In 1954 salesman Ray Kroc paid a visit to the brothers in hopes of interchange them multi-mixers. It was then that he became fascinated with the operation. Kroc realized that he involve to become a part of what the McDonald brothers had to offer. He joined the team up by franchising his first McDonalds in Des Plaines, Illinois on April 15, 1955. Kroc created the red and white building with golden arches, which was designed by Stanley Meston in 1953. His first day of sales was $316.12. By 1965 there were everywhere 700 McDonald restaurants throughout the United States.

In 1956 Kroc hired Fred Turner, who soon became the bye of operations. Fred Turner introduced the idea of defining the quality, service, and cleanliness that continues to this day.1956 is when Kroc bought all rights to McDonalds from the brothers for 2.7 million dollars. (About McDonalds.com) McDonalds see phenomenal growth in the 1960s and 70s. The McDonalds corporation went public common shares were offered at $22.50 per share, by the difference of the first days trading the price bloom to $30. In 1985 McDonalds became one of the 30 companies that made up the Dow Jones industrial Average. (Funding universe.com) Strategies for Functional Areas Marketing and Sales The success of... If you want to get a full essay, order it on our website: Ordercustompaper.com

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