Principles Of Marketing

The four personas of the external surroundings that comprise the position of prices atomic number 18 the political environment , the economic environment , the loving environment , and the technological environmentThe political environment refers to political factors , laws and regulations that business leader impact an organization s activities . The origin of these laws may derive from federal , state , local or legislative origins . The economic environment refers to the overall health of the economy on a regional , national or even international level . The neighborly environment refers to demographics as it relates to the structure of a given decree and the attitudes of those people who comprise the population of a given beau monde . The technological environment can refer to changes in and the growing of technology and technological achievementsIn regards to how the current external environment relates to burn prices , society has seen rapid increases and decreases in the price of fuel in relation to the price of oil per gallon . From a technological and societal standpoint , we have seen oil /fuel expenditure continue in the face of rising gasoline prices ascribable to a lack of public interest in alternating(a) energy (nee venture capital investments for alternative energy companies ) as well as the public s desire for gas guzzling automobiles in the face of soaring fuel prices .

Part of this ties in with the economy as the economy has been doing so well and taxes are so low that people have been fairly excess with spending their money on fuel albeit begrudgingly . In early(a) words , while they would prefer not to pay high prices , they have the disposable income to do so when forced politically , a combination of unrest in the middle eastern United States combined with lack of action on the government s part to push forward the ability to drill for oil domestically all contributed to the record high gas prices in the pastWORKS CITEDBrace , Spenser (2006 ) The selling Environment and Objective Spending 01November 2006 . URL HYPERLINK hypertext transfer protocol /media3 .bournemouth .ac .uk http /media3 .bournemouth .ac .ukmarketing /04environment /02external .html...If you want to get a full essay, order it on our website: Ordercustompaper.com

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