About company Kcell company was constituted in GSM Kazakhstan company was established in 1998 and since February 1999 it began rendering services of cellular communication downstairs the trade mark Kcell. Activ brand was launched in September the alike(p) social class. Owning to the well-thought out marketing strategy long since the beginning of the year 2000 the Companys lecturer data base has exceeded 100,000 people and three-fold by the end of the same year. Today the Companys subscriber data base exceeds 7 million customers. (Kcell, 2010) Product commentary Activ have 19 of import types of tariffs which covers different segments of the market. This type atomic number 18 divided in raise to satisfy client take by demographic and geographic context, for example, there are tariffs which are oriented For heavy SMS white plaguers, For young people and students, For mobile net income users, For subscribers with hearing impairments, Regional tariff plans, For active talks inside Activ /Kcell/ Vegaline network, For calls to any destination in Kazakhstan. Competitive analysis The main competitors of Activ and Kcell in today reality in Kazakhstan market are: 1. Beeline 2. NEO 3. Pathword and Dalacom In Kazakhstan operators providing mobile services of GSM and CDMA standards. Such companies Beeline, NEO use GSM standard. Pathword and Dalacom use CDMA standard.
SO that, because CDMA is not so much demonstrable in Kazakhstan, it is supposed that the main direct competitors would be chosen from GSM standard category. SWOT analysis Strengths 1. unshakable position in Kazakhstan market. 2. Strong Brand awareness 3. Strong social and corporate responsibility 4. sunrise(prenominal) technologies Weaknesses 1. High tariffs 2. Low interaction between competitors. Opportunities 1. High convey level 2. Growth of population income 3. Preferences of new technologies Threats 1. High competition (competitors reduces prices) 2. The supposition of market saturation... If you want to get a full essay, order it on our website: Ordercustompaper.com
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