Saturn.(Marketing)

Principles of Marketing Saturn An image makeover 54231 Assignment #5 Semester 1, 2010 IEG Arash Neishabouri Seyed Sina Sajjadi Submission date: twenty-seventh Nov. 2010 Principles of Marketing Table of Contents 1. 2. 3. inception .................................................................................................................................... 3 Questions ........................................................................................................................................ 4 Reference ........................................................................................................................................ 8 2 Principles of Marketing 1. Introduction This case shows the successful history of Saturn as a gild narrowly focused on a single get of compact cars. Some attempts the company has made to differentiate into separate market segments have not exactly been successful. In most recent years, Saturns financial performance has suffered. However, GM executives argon intent on changing that. Saturn is poised to launch an whole new vehicle lineup, including a compact, a mid-sized sport sedan, an eight-passenger crossbreeding SUV, a hybrid SUV, and a two-seat roadster.

A $3 trillion investment in Saturn clearly illustrates the confidence that GM has in its newest division, especially given that it is one of the smallest GM brands. GM hopes to lay claim sales from 215,000 in 2005 to 500,000 by 2010. With all new models, in that location exist many questions. Will Saturn maintain its image as the United States lone Asian brand and a socially responsible company. Some industry insiders are confused some the segment that Saturn is trying to make target. 3 Principles of Marketing 2. Questions 2.1 Question one Using the wide of the mark spectrum of segmentation variables, describe how GM has segmented the automobile market. In accordance with given information in the case, this may be challenging. Demographic ? Age: younger... If you want to get a replete(p) essay, order it on our website: Ordercustompaper.com

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