Friday, November 22, 2013

Brand & Product Management

Introduction Since 1992 Coca Cola Amatil has owned, manufactured and distributed sit Franklin Water. disperse Franklin is a well known brandmark within the bottled throw market. In 2010, bait Franklin was nominated in Australias Top 10 Most Trusted brands, by Millward Brown. Of the Top 10, context Franklin was be 7th, with only two Australian brands in the Top 10. The diametric Australian brand was Woolworths as all the others were international brands. approach Franklin body of body of water comes in a large-minded upchuck of favourable packs to suit any occasion. The product range comes in the succeeding(a) sizes to suit the various needs of consumers. * 2L C group Aing & kinsfolk usage. * 1.5L Household usage. * 600mL A slim bottle for consumers on the go. * 350mL A small size designed for kids. Mount Franklin has positioned itself as the favored bottled water brand due to their consistent smell and taste. CCA Australia is re garded the largest water producer in Australia. The continuous efforts by this international go with have reflected on the success of this brand in the Australian bottled water market. Behavioral Loyalty Australians on middling consume over 20 L of bottled water per person, to each one year.
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In 2006 CCA controlled a 27 percent market section in the water category through the product Mount Franklin. (Coca-Cola Amatil Fact Book, 2006). A report written by Julian Lee (The sequence Newspaper, 2008) states that Mount Franklin currently dominates the $544 million bottled-water market. correspond to Coca-Cola s market research, Mount Franklin water has ! a 99 percent brand awareness and 43 percent of females aged 25-39 verbalize that Mount Franklin is their favourite brand. Customer loyalty may root in advanced satisfaction levels, however satisfaction does non always guaranty loyalty. Through conducting interviews with three women aged 18-25, brand resonance could be assessed. The women identified, when faced with making a bottled-water purchase, their initial...If you trust to get a full essay, order it on our website: OrderCustomPaper.com

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