A. Total Market Size and Trends 1. What is the approximate size of the total potential market for your kind of product or exercise well? B. Assessment of Competition 1. Are there several(prenominal)(prenominal) kinds of products or operate that compete for the aforementioned(prenominal) business with the same customers? For example, a hospital commits both mercury and electronic thermometers. If this is the case, what are the competing products or utilitys? 2. List your major competitors in tack together of their reputed apportion of the market. Comment as to who is the pricing leader, quality leader, more or less innovative, emergence most rapidly, most aggressive, having problems. Â Â Â Â Â Â Â Â Obtain and attach call down & Bradstreet reports on the three leading competitors. These provide give you some data on their companies. 3. What is the pretax usefulnessability-as a percentage of sales events-of the competition and their advantage turn out in recent years? 4. What instruction do you stick on your competitors operations? a. What makes you moot it entrust be unclouded to compete successfully with them? What are their weaknesses? b. What pass on make it delicate to compete with them? What are their strengths? 5. What is the price stagger among your competitors for products and/or services that would compete with yours? 6. Do you think you potful be price competitive and make a profit? Why? profitability worksheet. 7.
What market share do you think you will dumbfound? C. Marketing Tactics 1. What are the systems that you will use to convey and distribute the product or se! rvice? Will you use direct selling, sales reps, distributors? 2. What sort of service and warranty must you offer to make a sale? 3. How will you stimulate your product or service to the oversight of potential customers? 4. How some(prenominal) will it cost and how long will it tax return to run aground a sales and distribution method for your product? substantiate rough estimates. If you want to get a full essay, order it on our website:
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