2004 JAXON CO. [ marting PLAN] Jaxon Co. has decided to enter a refreshing food sapheadet succeeding(a) year, which will be supplying NCs for fund facelift projects. This is the market plan for the year 2004. The marketing managers who were involved in render argon Chrishan Smith (SMCTD82), Samurdhie Aryarathne (ARSPD82) , Sachini Sumanarathne (SUSCD82) , Niruja Kandiah(KANID82) ? JAXON CO. Marketing Plan Table of ContentsPage 1.0 silicon chip (S.W.O.T) ANALYSIS 02 1.1Strengths 1.2Weaknesses 1.3Opportunities 1.4Threats 2.0OBJECTIVES AND STRATEGY 05 2.1Marketing/Financial Objectives 2.2Strategy Statement 3.0MARKETING MIX phylogenesis 08 3.1Product Design & Development 3.2Distribution Strategy 3.3publicity Plan 3.4Pricing Strategy 4.0PROJECTED INCOME report 2004 11 INTRODUCTION / CURRENT SITUATION Jaxon Co. is a Perth found successful company. Its is a successful importer-wholesaler of novelties & curios (NCs) to hundreds of terminate giftware, nicknack and home ware stores across Australia, including the two dollar mark shops at weekend markets. Jaxon Co.
has now decided to enter a new market, which will be supplying NCs for fund nip and tuck projects. When we consider entering a new market, it is important to scud the current situation to design a marketing strategy. following(a) are some important tips, which we will have to be considered sooner entering the market. Since 1990, Jaxon has been sourcing the latest NCs, which sell for around $2.00 retail, from study factories whole over China. Jax ons main Chinese supplier is the ogre Yuli! ng factory of Shanghai. Yuling is a contract manufacturer of toys and NCs for liberal account global companies such as Mattel, Fisher-Price, and Hallmark. It also develops its receive verify of toys and NCs with an impressive archive of 1,000 different Products and it adds 100 new products to the catalogue each year. 70% of Jaxon NCs retail for...If you want to modernise a full essay, order it on our website: OrderCustomPaper.com
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