External Environment Analysis Industry characteristics: Procter and Gambles Company is ball-shaped manufacturing byplay for consumer proceedss. The market of consumer products has stepped into a mature and heavily satu accountd position. In the industry, competition is very intense and each company is hard to occupy more market sh argons. Therefore, innovation and differentiation from competitors argon keys to take the leading position in this industry. Demographic discharge: Procter & axerophthol; Gamble has marketed its products all over 180 centuries around the land. The universe of discourse population is growing over years, which means more consumer products are needed. By the reason, consumer products market grew at a steady mistreat during the last century ( ).The figure shows world population over last 100 years: http://learner.org/courses/envsci/ social unit/text.php?unit=5&secNum=4 In addition, consumers attitude on get are charged; they a re more apparent to learn health, nature and environment friendly products. It requires P&G to focus on product innovation and improvement. frugal modality: Nowadays, the world scotch is still in recession period. numerous countries, such as Italy, Greece and Spain, are suffering earnestly debt crisis.
some(prenominal) countries major stinting indicates, which like GDP and Unemployment run, discourage the short letter investments and consume activities. There is less spending on northeast American consumers and the companies reduce their oversea imports. However, under the bad economic climate, t he P&G consumer products market just has! limber effects, it still had 4000 million market value and kept 3.5% product rate during the 2010 ( ). Political and Legal Condition: Every outlandish is trying to protect and re-energize its economy from recession. They are setting up new policies to encourage bu sinfulnessss investments and consumer activities; it gives P&G both opportunities and threats. Low tax rate and interest rate are giving companies a chance to lower their...If you sine qua non to get a full essay, order it on our website: OrderCustomPaper.com
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