CHAPTER 1 READING REPORT * Globalization: refers to the shift toward a much integrated and interdependent world economy. * Globalization has r primary(prenominal) facets: 1. Globalization of markets: refers to the merging of historically distinct and separate subject field markets into one huge global marketplace. * This situation have do easier to some products to sell themselves inter subjectly and expand their own market. * An raise fact is that some tastes and preferences of consumers from different countries argon starting to get together into a global norm; the perfect example of this is Coca-Cola drinks, McDonalds hamburgers or Starbucks coffee. * Ger umpteen is the worlds biggest exporter and the 98% of small and mid(prenominal) sized companies have become international in this country. * Nevertheless, many differences still exist among national markets so these require companies to produce marketing strategies. * The most global markets currently are non markets for consumer products but markets for industrial commoditys and materials that serve a universal desire all over the world. For example: aluminum, oil and wheat.
* If a trustworthy moves into a nations not currently served by its rivals, many of those rivals are sure to follow to prevent their competitor from gaining an advantage. 2. Globalization of doing: refers to the sourcing of goods and services from locations around the globe to take advantage of national differences in cost and quality of factors of production (labor, energy, land and capital). * The fancy is to lower the costs of production and structure or to remediate quality. * Many companies produce their product in separate move on different countries depending on what each country is good at. * Communications technology, particularly the Internet, has been an important tool for many companies to outsource their service activities to low-cost producers in other nations. * Impediments that make difficult... If you motive to get a full essay, order it on our website:
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