Brand Inventory of Spike Tv

BRAND INVENTORY capitulum TV is a sub-brand of p bent friendship Viacom Inc. Viacom is a global media company that operates in six categories of businesses: enquiry pictures, broadcast television, business line television, radio and outdoor, retail and recreation, and publishing, online, and other. Within the cable television sectionalization, Viacom owns MTV Networks, BET, and Showtime Networks. spellbind TV is a division of MTV Networks which also owns and operates the following television programming services: MTV: melody Television, MTV2, mtvU, VHI, Nickelodeon, Nick at Nite, Comedy Central, TV Land, CMT, Noggin, MTV International, and The Digital retinue From MTV Networks, a package of 12 digital services, all of which are trademarks of MTV Networks. MTV Networks also has licensing agreements, joint ventures, and syndication deals that distribute its programming services worldwide. Spike TV is the first mesh to target men betwixt the ages of 18-34 and is available in 87 million homes. Brand find out Change Spike TV was originally separated The Nashville Network and changed its name to The National Network (TNN) in 1991. As TNN struggled with flagging viewers, the lucre decided to change the name again in 2003 to Spike TV in order to focus the strategy on capturing a younger young-begetting(prenominal) audience.

More discussion of the changes to the network will be covered in the Brand inheritance section. TNN announced that the name change was to be effective on June 16, 2003, but was faced with a suit filed by movie maker Spike Lee. Lee, whose real name is Shelton Jackson Lee, claimed Viacom was deliberately assay to use his image, name, and reputation to push what he found to be low-brow programming. Lee obtained a temporary injunction that prevented the name change, which was eventually lifted on July 7, 2003 when both parties settled out-of-court. Spike TV Programs and Services Spike TV has focused many of its programs to appeal to the male audience in order to strengthen its brand positioning. The network... If you neediness to get a full essay, order it on our website: Ordercustompaper.com

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