Background about IKEA company
IKEA is a Swedish piece of furniture retail merchant company was founded in 1943 by Ingvar Kamprad. He established his tune as a gift from his father. At this time he was selling everything, pen, wallet and nylon stocking by door to door for his customers. In 1945 it was the origin advertisement for IKEA by local newspaper. Year subsequently year it is come uping rapidly, until today which is becoming one of the largest furniture retailer. IKEA start to think in process to makes transportation of furniture little cost , risky and more easy. Employee they start to transfer the legs of the table, which it makes the process of storage and transportation more easy and less cost. That makes IKEA to think to design the furniture to be flat pack. The plan of flat pack helps IKEA to first gear gearer the cost of storage and deoxidise the transportation damage.
By 1963 , IKEA started to spread out by the first store outside of Sweden, which was in Norway. Then its start out rapidly in which penetrate EU region and it distributed stores in different countries. In 2008 , IKEA had around 285 stores in 36 countries, with additive 26 stores supposed to be opened in 2009. By the same years IKEA welcomed around 265 million visitors for stores and 450 million visitors for IKEA website.
crushed price is one of the basic sentiment for IKEA vision , this concept helps to make the customer want to buy from IKEA. In appurtenance to low price strategy the keep with making replete(p) range of well intentional , and functional product which it is obtainable for everyone. IKEA always trying to do everything a little better, a little simple, more efficiently and always cost effectively. for each one unit in IKEA has an important role in creating low price with considering the designed and the quality. that helps IKEA to be able to provide low price and high quality with wide range of designed for the customers. IKEA consider and thinking in all the concepts which help IKEA grow rapidly, they provide product which...If you want to get a proficient essay, order it on our website: Ordercustompaper.com
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