Larry Towell
DeVry University
Rhetorical Analysis Draft: 1997 jump for joy Rebel time of origin Ad
Rebel without a clause. Thunderbird. guiltless looks that deliver. The other retro bikers always seem to come with a catch. Looks great, handles like jello . . . Fast pain twainrk, sluggish engine. You know the story. But the impertinent Triumph Thunderbird delivers all the way. From its head-turning design that evokes its classic heritage, through to the torque-rich 885cc three-cylinder engine, the Thunderbird rides as well as it looks. And then some. 67hp, detailed handling, oceans of mid-range torque, dime-stop brakes. Ride the Thunderbird Classic Triumph, no excuses. (Triumph Motorcycles, 1997) What you just read was an ad for a 1997 Triumph Rebel, which can be evaluated using three rhetorical styles: Logos, Ethos, and Pathos.
basic we will address the logos. Logos is appeal based on logic or reason. In this ad Triumph uses that reason by telling you more or less the specifics near the bike like, 67hp, precise handling, oceans of mid-range torque, dime-stop breaks. Triumph knows that motorcycle enthusiast hone in on power, precision, and safety before buying their bikes.
They also know that by giving you the facts and details about their product, and some negative ones about their competitors, that it will pull you in.
Next we will talk about the ethos involved in this ad. Ethos is appeal based on the function and reputation of the confederation. As for the Triumphs reputation, it is well earned. Triumph Motorcycles have been around since 1885 and they are the largest and longest-running British motorcycle manufacturer. In fact, they claim to be the oldest continuous production motorcycle company in the world, which is no small feat considering Triumph has survived two world wars, a series of bankruptcies and mergers, and full receivership in 1983. Their power to continue has earned them iconic status among...If you want to propose a full essay, order it on our website: Ordercustompaper.com
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