Classic Airlines

Running Head: Classic Airlines Concepts

Classic Airlines Concepts
University of Phoenix


Classic Airlines is the twenty portion largest airline in the world. As an organization, Classic employs 32,000 people and acquire a $10 million dollar profit attain of $8.7 billion in sales. Despite these positives, Classic saw a line of 10% per share over the last family which is causing bad publicity for Classic as puff up as a decline in employee morale. Classics Frequent visor broadcast is also suffering showing a decline of 19% in membership and 21% in flights by existing members. Additionally, Classics Board of Directors is calling for a 15 percent reduction in costs over the next 18 months (UOP, 2010). Tasked with turning this situation around, Classics market team must be successful to ensure continued operations.
Classics first approach should be a holistic marketing concept. The holistic concept foc accustoms on four different elements: internal marketing, integrated marketing, socially responsible for(p) marketing, and relationship marketing (Kotler and Keller, 2006). In Classics current situation, the cerebrate should be internal, integrated, and relationship marketing.



This can be done through the use of Classics current CRM as well as reviewing customer feedback from focus groups, phone interactions, and website feedback. This will help with the relationship aspect as Classic will be able to use the feedback to conciliate the best way to build new relationships with their customers.
Integrated marketing focuses on selling the think of of Classics services. By entering into a strategic alliance with other airlines, Classic will be able to offer flights to other destinations via the Frequent pecker program without having to spend money to expand operations. Updating the Frequent Flyer program this way will help promote the value of the airline to two different segments, business and casual travelers, by expanding the destinations and potentially reducing the amount of...If you want to get a full essay, order it on our website: Ordercustompaper.com



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