First of all, consumer is referring to individuals who debauch products and services for themselves or on behalf of their household. They buy things that enable them to survive the somatic demands of life. Everyone has their own necessitate such as protection, food, stability, achievement in revision to satisfy their necessarily. It in addition describe as consumer requirements .In this case, consumer unavoidablenesss is a consumers swear for a product categorys specific improvement on a functional or emotional take aim during a specific time or situation. Consumer might withal purchasing based on their collects, experience, customer buying sort or other personal factors.
Types of Needs
There are devil types of needs which are innate needs and acquired needs.
Innate needs are physiological (or biogenic) needs that are considered primary needs or motive. It include all factors required to sustain physical life such as food, water, safety, shelter , and clothing. For example, human need to consume food and water to get energy they need to sustain their daily activities.
Acquired needs are generally mental and considered secondary needs. It learned in response to our culture or environment.
These include such things as the need for social interaction, tactile relationships, love, recognition, status needs, prestige, power, and achievement. For example, food is a basic necessity mend the type of food we consume such as burger, deep-fried chicken are secondary need. When a customer nail down to dine in in Restaurant Triple 3, the refreshing western menu will attract the customer because he or she will feel the acceptance of the environment and the prestige of ordering western food instead of ordering unify economy rice like how other customer do .
Maslows Hierarchy of Needs
Maslows hierarchy of needs develop by Abraham Maslow is the most popular of the humanistic theories on motivation. This is the base that consumers are motivated by a series of unlike needs with...If you want to get a full essay, order it on our website: Ordercustompaper.com
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