Tuesday, March 26, 2013


The first documentary displays how the media affects our judgments. I feel that the media uses classical conditioning, which is delimitate by dictionary.com as a basic form of tuition in which one stimulus, initially neutral, acquires the capacity to evoke reactions with repeated pairing with another stimulus. In publicise, famous region models, athletes, actors/actresses ar used in ads and commercials to advertise a true product. A good product example is Nike. Nike uses famous athletes much(prenominal) as Ladanian Tomlinson, Michael Jordan to advertise their product because these athletes stimulates consumers like us to demoralize Nike products, advertisers prays on our emotions, their ads makes us feel that if we use Nike products we can suffice well in sports just like LT or MJ.

The s documentary, I feel focuses on social comparison, define by dictionary.com as the process through which we compare ourselves to others in align to determine whether our views of social reality are or are not correct. I with the concept of Merchants of Cool, that this process is geared towards the teens and teenage adults of today. I feel that teen/young adults buy need-less and over-priced things such as handbags, make up, shoes.

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A good example is I often see high school girls carrying as Louis Vuitton bag, because it gives or makes them feel that they have a higher status in life. Early Louis Vuitton ads uses high end celebs such Uma Thurman, with the blueprint of tar dismaying women that aspire to be like her or like her status. However, late(a) Louis Vuitton ads use young celebs such as Scarlet Johansen, with intentions of targeting the younger consumers.

The role of advertising and media touches upon on so many aspects that are geared toward altering our attitudes about products and ourselves. I feel that advertising no longer advertises the products instead ads are filled and infused with riddle and intimacy with intent of accessing what is in our hearts.

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