Swot Analysis-Saocony

SWOT Analysis As stated in our placement analysis over the past decade the United States has make more and more infatuated with being in shape. A healthier America provides means for our agency with a broad opportunity to create a new tally clothe that go forth provide comfort and functionality to the masses that are strike the road at an increasing rate. Of the four majoring companies that lead the marketplace in running slips which are Nike, Adidas, Reebok and Saucony; we decided to go with Saocony. Due to the merger of Reebok and Adidas to form the Adidas Group, Saucony truly needed a new product to grab a piece of the $ 5 billion running market. Our Product like the Nike Plus, the sole testament be prefitted with a cavity that will house a pedometer that will be able to communicate with an iPod. It will excessively have flexion plates and it will also contain a mini GPS system. Saucony has a great positioning in the running shoe market, their fourth in sales behind Nike, Adidas and Reebok. This shoe will be extremely unique, it will have intimately of all the same technologies as the other big companies convinced(p) more. With all the shoe is offering the targeting market is limitless.

The place or distribution channel will be made for sale to the consumers on all levels; the top sports stores, the malls, and any other repair that sells running shoes. To compete with other large companies our price essential obviously be more attractive than theirs. Our agency and Saucony will negotiate a price that is lucrative for both parties, barely inexpensive for the consumers. Promotion will be a 50/50 deal in the specific mix of advertising, ad hominem selling, sales promotion, and public relations for both companies use to quest for its advertising and marketing objectives. A.Strength and Weakness Weaknesses One of the approximately obvious weaknesses would be the expensiveness of the shoe itself. With all the technology and particular(a) flexion plates, the shoe would be expensive. Another... If you want to get a full essay, order it on our website: Ordercustompaper.com

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