The Media in Run-Up to the April Elections

EDITORIAL THE MEDIA IN RUN-UP TO THE APRIL ELECTIONS As we dispirit in the recondite of the electioneering campaigns for the April 2011 general elections, the role of the media has become very critical. to a greater extent than ever before, our primary obligation to society of molding cosmos opinion takes a new and urgent relevance. Owing to the epoch-making nature of the elections, which the rest of the world is aw are and volitioning to uphold us in making a success of, the lay on the line have become exceedingly high. In the circumstances of these imperatives it becomes wholly so crucial what the media does or does not do to function for good the outcome of the April elections. The readings so far, especially with some of the sign media, fall short of admissible standards. The reportorial in some cases is acquiring unfairly slanted. The facts, in a couple of features giftations, are some generation not as sacred as the profession demands. solely by far, our greatest worry is that some media organizations are bounteous the impression that they are willing to become part of the prevalent relations outfit of political parties and individual politicians. These are unhonorable practices that have the potential of diminishing not only the media’s credibility, but also grossly misleading public opinion, which we are supposed to mold. We admit that Nigeria is in very difficult times â€" politically and economically â€" which gives a lot of pressure on people and institutions to find creative ways out.



However, in times like this people’s will-power to stay the course is put to the ultimate test; and this not least, is applicable to media practitioners as well. The stakes for the April elections are so high that we can ill yield to put at risk the integrity of the media in articulating options for the let on to the public to digest and act upon. What we say, write or present to the public will determine, to a large extent, how their opinion will shape or tilt. Therefore, we are under grave moral, ethical and...

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