Advertisement

The Head & Shoulders advertisement introduces the new formula of lave and originatorer claim that it works to relieve dry scalp and dandruff and helps to have-to doe with damage hair. The need for attendance and need for aesthetic sensations argon two hails that apply to this advertisement. The adman use of female mystify with long, shiny and healthy hair as to represent an visit of the hair product. This head & shoulders wash and conditioner product uses weasel nomenclature to claim that it can reduces dry scalp and dandruff and helps to repair damaged hair. It also leaves hair up to 10 times stronger. The advertiser use of need for attention and need for aesthetic sensations argon ineffective because the advertisement contains many weasel words to make claims entirely in fact the product may not do anything at all.
Summary: The advertiser use of female posture smiling and curling her long hair as to let viewers know that she feel satisfied with her hair condition because she uses head & shoulders new dandruff shampoo and conditioner.
Appeal 1: The need for attention is one of the Fowles appeals that applied to this advertisement. The advertisement aimed at consumers demand on hair products.
quotation 1: Advertisements cannot succeed unless they capture our attention.



(TCR p125)
Quote 2: both successful advertisement uses a creative strategy establish on an idea intended to attract and hold the attention of the targeted consumer audience. (TCR p126)
Appeal 2: The need for aesthetic sensations is the second Fowles appeal that applied to this hair product advertisement.
Quote 1: whatsoever the product or creative strategy, advertisements derive their power from a purposeful, directed combinations of images. Images can take form of words, sounds, or visuals, employ individually or together. (TCR p125)
Quote 2: The combination of images is the lyric of advertising, a language unlike any other (TCR p125)
winner of Ad: Although, this advertisement uses of...If you want to get a extensive essay, order it on our website: Ordercustompaper.com



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