Reality:
1. Logistic
- Taking too recollective from California to retailer and making accurate forecasting untrusty for customer
2. Still profitable but getting low deplete
* sensitive pre-order from retailer
* Overhead
* Low gross margin
3. Good reputation and admired lodge in long run
4. More than 50% market piece of land in organic market
Via above analysis, we see problem is solvable and invisible value of the company is big and cannot be disregard which can be a entry barrier to opposite organic producer and hard to be catch up in short time. Any store shut down news will give great negative match to the whole companys reputation.
So my suggestion to life it continue and reinvent it will be as follows,
securities industry Mix
1. Continue investment to build up Organic count to found dominance status. Win customer loyalty.
2. More progress activities and advertising to higher(prenominal) market awareness continuing to higher purchase intension.
3. Properly lower price to stimulus and employ customer range.
4. Distribution management. Design distribution incentive jut to get bigger pre-orders from Better Food.
Even can lay down with retailer to see how to reinvent their shop store, maybe deal 50% share to set up Organic saucily food market, manage Whole food market to win in the niche market.
Logistic improvement
1. Out resource conveyance of title company
2. Build up a hub for organic product for early(a) organic growers in California
3. Improve model with partner in whole selling. Innovation in door-to-door system, including ordering, tracking, maintaining, trucking intercommunicate etc.
Internal Management
1. Cut cost
* No overhead
* Cut management cost, like fuel expenses
2. Enrich organic product types
3. Incentive political program to workers for good innovation suggestion
4. Process management to lean the processIf you indigence to get a full essay, order it on our website: Ordercustompaper.com
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